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Moving to 0871 Up to 10ppm number range |
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| Payment Structure: Caller pays a range of retail rates from 5ppm to 10ppm – depending on call volume
and retail rate you will receive revenue share. |
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| Advantages: |
Disadvantages: |
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| Access to network level services |
Shortage of migration numbers available |
| Possible revenue stream |
Can not be called from outside UK |
| Possible to fund advanced services |
Cost of promoting new number |
| No charges for call delivery |
ICSTIS (premium rate) regulation |
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Future regulatory changes | |
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Summary:
0871 may turn out to be a popular choice for 0870 migration in certain scenarios.
At 10ppm retail band a revenue share will be available and it will be possible
to fund advanced services.
However, the use of 0871 will soon be regulated by ICSTIS (the premium rate services
regulator) and is subject to future regulatory change. This could mean restrictions
on the use of 0871 numbers and potentially an end to queuing calls and issues
with ‘call barring’.
0871 may be appropriate for certain business functions (to fund free services),
but we would not advise wholesale change from 0870 to the 0871 range. It may
be more appropriate to look at off-setting the loss of revenue share from 0870
by introducing some 0871 numbers, but to also look at introducing other 0800,
0845 and 0844 numbers for more general inbound calls and enquiries.
Additionally 0871 numbers are not available to callers from outside the UK.
However, 0870 Advice have now developed an innovative strategy to allow you to
go ahead and promote an 0871 number for UK callers and still manage calls from
outside the UK effectively - call 0844 844 2600 to speak to a member of the 0870
Advice Team and discuss in more detail. | |
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