| Moving to 0845 Local Rate number range |
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| Payment Structure: Caller pays local rate (approx 3.95ppm) – called party pays to receive calls |
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| Advantages: |
Disadvantages: |
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| Access to network level services |
No possible revenue stream |
| Can be called from outside UK |
Not possible to fund advanced services |
| Consumer confidence in range |
Shortage of migration numbers available |
| No ICSTIS (premium rate) regulation |
Cost of promoting new number |
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Charges for call delivery |
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Future regulatory changes |
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Summary:
0845 is another well established range, promoted as ‘local rate’ to callers. With significant call volume it is possible to negate charges for call delivery. However, it is more likely that there will be a small charge for call delivery with charges for advanced services on top.
The main issue with 0845 is that it is subject to future regulatory change and the significant cost and effort in promoting a new number may turn out to be doubled in two years time. |
