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| Moving to 0844 Up to 5ppm number range |
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| Payment Structure: Caller pays a range of retail rates up to 5ppm – depending on call volume and
retail rate you may receive revenue share or pay for calls received. |
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| Advantages: |
Disadvantages: |
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| Access to network level services |
Can not be called from outside UK |
| Possible revenue stream |
Consumer confidence in range low |
| Migration numbers available |
Cost of promoting new number |
| No charges for call delivery |
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| No ICSTIS (premium rate) regulation |
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Summary:
0844 may turn out to be a popular choice for 0870 migration. The 0844 range is split into a number of retail bands ranging from 0.5ppm to
5ppm and by selecting numbers within the higher 4ppm and 5ppm number blocks it
should be possible to negate call charges and even generate a small revenue share.
Additionally, because calls will be charged at a 'fixed price' it is much less
likely that Ofcom will impose future regulatory changes to this range.
The main issues with 0844 are low consumer awareness of the range and that the
0844 range is not yet available for international callers. However, 0870 Advice
have now developed an innovative strategy to allow you to go ahead and promote
an 0844 number for UK callers and still manage calls from outside the UK effectively
- call 0844 844 2600 to speak to a member of the 0870 Advice Team and discuss
in more detail. | |
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