| Moving to 0800 Free phone number range |
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| Payment Structure: Free to caller – called party pays to receive calls |
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| Advantages: |
Disadvantages: |
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| Access to network level services |
No possible revenue stream |
| Can be called from outside UK |
Not possible to fund advanced services |
| Consumer confidence in range |
Shortage of migration numbers available |
| No ICSTIS (premium rate) regulation |
Cost of promoting new number |
| No future regulatory changes |
Charges for call delivery |
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Increase in ‘Timewaster Calls’ |
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Summary:
If you are going to have to pay for call delivery anyway then perhaps some businesses will look to migrate to freephone. The 0800 range is well established and well trusted, with research showing a healthy increase in calls received when offering freephone numbers. However, these facts also mean that it is difficult to source new numbers and often the increase in call volume is due to unnecessary inbound calls.
Our view is that 0800 should only be used to replace 0870 for sales and marketing calls. |
