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Moving to the new 0370 number range

 
Payment Structure: Cost same as 01/02 geographic calls – called party pays to receive calls
 
Advantages:Disadvantages:
  
Access to network level services No possible revenue stream
Migration numbers availableNot possible to fund advanced services
Consumer confidence in rangeCan not be called from outside UK
No ICSTIS (premium rate) regulationCost of promoting new number
No future regulatory changesCharges for call delivery
 

Summary:

0370 is the range Ofcom is opening up specifically for 0870 migration.  As such, equivalent numbers should be available and any network level services in place can be maintained.  Additionally, callers pay simply the cost of a national call and these calls would fall in to any inclusive free minute plan.

However, this is an expensive option – including the cost of promoting new numbers, paying for call delivery and having to fund any advanced services.
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